The very foundation of the eCommerce industry is based on shipping and order fulfillment. Unless customers receive their orders in time, at affordable rates, the entire point of running the business can be questioned. The central element of boosting your customer experience is having an effective delivery workflow. Relatively small eCommerce businesses are seeing their delivery costs soar as they face more pressure to provide quick shipping to compete successfully with Amazon and other large merchants. Shipping, on the other hand, is expensive. For most businesses, shipping is the most expensive aspect of the supply chain network, accounting for more than half of all logistical expenditures.
To maintain sustainable profit margins, eCommerce businesses must strike a balance between efficiency and financial performance. Nowadays, most customers are used to two-day and overnight delivery services such as FedEx, UPS Next Day Air, and 2nd Day Air, ground shipment is another option for getting products to your customers swiftly and economically. In this article, we’ll go over the basics of ground shipment and give you some pointers on how to make the most of this tried-and-true method of delivery. Let’s get started.
Table of Contents
What is Ground Shipping?
Ground shipping literally translates to “sent via road.” It is used to describe parcels that are delivered by road rather than by air. Ground shipping is typically the most cost-effective and efficient means of delivering your shipment to your customers. These shipments are often sent by shipping providers such as USPS, FedEx, UPS, and DHL, who route small as well as large vehicles throughout the country to ship and distribute your orders. Because delivery vehicles halt at several distribution centers across the country to drop off and pick up multiple packages, ground shipping often takes longer to arrive than packages shipped via overnight or second-day air. Shipping packages by road takes longer than air or sea shipment, but it is substantially less expensive. Customers are typically willing to wait a bit longer for their purchases as a result of this.
How fast is ground shipping?
Ground shipping will rarely be the quickest shipping alternative available. If you need a parcel shipped and delivered quickly, you’d be better off choosing a one-day, overnight, or next-day shipping method, even if it’s more expensive. There are multiple factors that will influence the final cost of your shipping. It will vary according to the distance travelled as well as factors such as road and weather conditions. It varies depending on the delivery service you choose and whether or not there are any other external restrictions to consider. However, if no additional external influences are present, you may expect:
2–8 business days via USPS
1-3 business days via UPS
1-5 business days via FedEx Ground
3–8 business days via DHL
What are the advantages of ground shipment over other options?
Apart from the cost savings, ground delivery has a few other advantages:
There are no size or weight restrictions; any product can be sent with ground shipping as long as it isn’t prohibited.
Reduced Delays in Delivery as ground shipping is less affected by weather unless there are natural disasters. Although ground shipping takes longer, it is easier to predict when a package will arrive.
Accurate shipment tracking as ground shipping delays is nearly non-existent as it is extremely trustworthy. Most businesses provide real-time delivery tracking, based on the shipping service used by the seller.
If you’re shipping to a location inside the same zone as your warehouse, ground shipping is a faster and more cost-effective option.
Pickup and drop-off services are frequently available with ground shipping.
Which shipping companies offer ground shipping?
Select which major shipping carrier(s) you’d like to work with for ground shipping by taking a closer look at the four main carriers that serve the United States:
USPS Retail Ground Service
USPS is the best ground shipping option for businesses on a budget. This was previously known as standard post, but it is now known as USPS’s ground shipment service. The shipping price range begins at $7.35. The USPS estimates that delivery via ground shipping will take between 2 and 8 business days, but it could take up to 2 weeks but this service comes with shipment tracking. All 50 states, as well as Puerto Rico, are served by the USPS.
UPS Ground Shipping
Ground services are offered by UPS at a reasonable price. Based on packing and measurements, UPS Ground Shipping delivers ground shipping in 1 to 5 days at $8.76 onwards. The delivery time ranges from 1 to 5 business days and they too provide shipment tracking services. Because it is dependable and efficient, UPS is a common pick among eCommerce businesses. They also provide Saturday Delivery for UPS Ground, enabling you to deliver to your customers over the weekends.
FedEx provides competitive, affordable rates to eCommerce companies, allowing them to optimize their delivery. It is cost-effective, accessible, and quick. The minimal base rate is US 8.90, although you may simply compute this on their website. Depending on the destination, FedEx takes 1–5 business days to reach. They deliver five days a week, Monday through Friday, and your shipment can be readily tracked.
Effective usage of ground shipping for your eCommerce business
The right shipping carrier for you may vary depending on the type of items you’re shipping, the distance it needs to travel, and a number of other factors. You can calculate the exact shipping costs for your parcels by visiting the websites of each shipping carrier. Each of them have a dedicated shipping calculator on their website that can easily help you compare ground shipping costs. But to do so you will have to visit each of the shipping carrier’s websites manually. Wouldn’t it be way more efficient if all the ground shipping rates from all the major shipping carriers were available to you on a single screen for you to compare and create shipments? This is exactly what ReachShip does.
ReachShip is a software-as-a-service (SaaS) platform that allows you to compare and compute shipping rates from UPS, USPS, FedEx, and DHL on a single website. ReachShip streamlines the multi-carrier selection process for all of its users, irrespective of package size. You can also link your UPS, USPS, and FedEx accounts to ensure fast and reliable deliveries. Comparing shipping carriers and determining the best ground shipping pricing for your consumers is simple with the shipping costs calculator. Not only that, but you can also use the same platform to create shipments, pay for postage, generate shipping labels, and track them.
Ground shipping is an excellent choice for shipping items within the United States. You can use this service to provide your consumers with low-cost shipping choices. This is significant since it can lead to increased sales for your business. There are numerous advantages to using ground shipping for your eCommerce business. You may optimize this form of shipping to guarantee that all areas of your operation are working properly by balancing the speed of shipping with the shipping costs, and your company’s overall image. We hope that this article has given you a good understanding of ground shipping and its numerous advantages. If you have any questions regarding ground shipping, please let us know in the comments section below.